Ski Area Marketing - 6 Ideas for Snazzier Ski Resort Blog Posts

By D Gregg Blanchard  |  

Over the last few years, I've been doing a fair amount of blog posting and even more blog reading. Here are 6 things I've found and noticed that your resort can blog about to drive visitors to your site over and over again, especially if you use your social media outlets (Google+, Twitter, Facebook, etc.) to promote each post.

1) Stories 

Find people on Facebook/Twitter who mention your resort and let them tell their "epic" story. They'll spread it like wildfire. Stories are the best testimonial a resort could ever have. When you tell stories, use Facebook and Twitter tags alike in your promotion. This gets people the story is about to tell their friends about it, and encourages others to share their stories as well with the hope of getting their name up in lights.

2) Riding Tips 

Tips about riding, waxing boards and skis for snow conditions, etc. Give valuable information from talented people that work at the resort like ski techs, instructors, patrolmen, etc. If these are videos, you can also post them on YouTube for additional exposure and simply embed them in the blog post.

3) Resort History, How it All Happened 

We all have a soft spot for entrepreneurial success, especially when it's related to some part of our life; like our favorite ski resort. Tell the story of how your resort came to be and who played a part. Spread it out, conduct a few interviews, and you'll have some killer blog content.

4) Video / Photo Contests 

Photo and video contests are a great way to create/gather user generated content and if users get to vote they'll send their friends over and over again to the site. Don't forget to post these to Facebook and tag the photographers so that the pictures and your album show up on dozens of Facebook walls.

5) Resort Tips 

Give tips on secret stashes, when to get the best groomers, where to go if you want good tree skiing, etc. Give them reasons to come back to the resort and find the stashes you are blogging about.

6) Fun Stuff / Trivia 

Anything where the winner gets a prize. Contests like this make people want to pay attention to your blog. The prizes can be small like a free t-shirt or bigger like a free day pass. Doing this at set patterns (like weekly) and labeling the contest as such help keep people coming back as well.

Article Source: http://EzineArticles.com/?expert=D_Gregg_Blanchard

Ski Resorts: Tips For Choosing The Best Resort

By Alice M Shown  |   

Aspen Ski Resorts: Tips on Finding the Right Resort

Here are a few tips to choose the right kind of Aspen ski resort, which will make your skiing experience memorable:

1.Online review: Check out the websites of the various Aspen ski resorts that you are interested in. Through their website, you can gather information on various aspects, such as location, prices, facilities, contact information, availability of ski professionals, level of base snow and current conditions. Review each resort thoroughly and compare with the other options.

2.Your skill level: It is favorable to choose a ski resort according to your skill level in skiing. For example, if you are a beginner, you might prefer a small mountain resort. Such resorts include simple trails and large areas particularly designed for beginners. Some resorts also offer lessons for beginners, which might be included in the total costs. If you are an advanced skier, look for a resort with high mountain slopes and exciting terrain to exploit your skiing skills. Most ski resorts in Aspen include trails for beginners, intermediates as well as advanced skiers.

3.Children friendly: If you are going on a holiday with your family and kids, choose a resort that is family focused. These resorts offer simplified skiing trails as well as day care programs for kids.

4.Online purchase of tickets: When you finish selecting a ski resort, find out if you can purchase tickets in advance. Since you can get discounts on advance booking, it is not only a convenient option but also a cost effective one.

5.Weekday planning: Try to avoid weekend trips if you are a beginner in skiing or are going to Aspen with your family. This will save you from the weekend crowds and you are likely to save more on the ticket prices as well.

Article Source: http://EzineArticles.com/?expert=Alice_M_Shown